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Your homepage should give me a good overview of what your business does, and more importantly, what it means for me and my family.

What do you want me to know? Give me confidence to read further – tell me how comprehensive and satisfying your product or service is. I want to be persuaded.

If your business can offer me a large range of services, tell me about them. Show me how comprehensive your business is by offering me a few links to service pages.

"Keep testimonials short and always attributable to someone."

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Show me how you'll help

What do I need to know?

What are you offering me?

- John Doe

What Can I Get Right Now?

Tell me exactly what you're offering. Be as clear and direct as possible.